Social Media: Instagram vs TikTok
Social media platforms are such a huge part of our lives, it can be easy to forget that they haven’t always been at our fingertips. But the rise of the video-sharing app TikTok is a reminder that the digital landscape is constantly evolving. Although the social networks have many differences, a number of young online stars have recently jumped ship from Instagram to TikTok. This has left many people wondering which media to pursue. Should you focus on creating TikTok video content, or buy 50 Instagram followers that will stick? In this Instagram vs TikTok, We’re pitting Facebook-owned Instagram against TikTok to compare what the apps do, who their primary customer base is, and ultimately, which one is more popular.
Before we go forward, You could find the following article useful: Pinterest vs Instagram
TikTok Review :
TikTok (Chinese: : Dǒuyīn) is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.. Later, TikTok was launched in 2017 for iOS and Android in markets outside of China. . The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds
Instagram Review :
Instagram (sometimes abbreviated as IG) is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 on iOS. The app allows users to upload media, which can be edited with filters and organized with tags and location information. Posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations, and view trending content. Users can like photos and follow other users to add their content to a feed .
Instagram vs TikTok
| Features | Tik Tok | |
| Number of downloads | 111.5million(2019) | 115.2million (March2020) |
| Total Users | 1.5billion MAU› | 1 billion MAU‹ |
| Revenue (2019) | $20B | 176.9M$ |
| Min .age Requirement | 13+ | 13+ |
| % non-US users | 88% | 97% |
| Direct messaging | Yes | yes |
| Livestream | Yes | yes |
| Long-form video | Yes | no |
| In App- shopping capabilities | Yes | yes |
| In App-virtual currency | No | yes |
| Tagged photos and videos | Yes | no |
| Stories | Yes | no |
| User shared soundclips | No | yes |
| In-Free Ads | Yes | yes |
| Augmented Reality | Yes | yes |
| Verified Creators | Yes | yes |
| Hashtags , Follower Counts , Likes , Comments | Yes | yes |
| Content | , Photo/ video | Short video |
| Share | Inside | Inside/outside |
| Algorithm | Creator, Discover , Time | Creator, Discover , Time |
| Landing | We bring you closer to the people and things you | Make your day , Real people , Real videos |
| Audience | GenY | Genz |
| Animation | Auto moving Left-Right | Tap , Moving up-down |
| Tech | Django | ——– |
Which one is better ? TikTok or Instagram ?
These results indicate that in addition to gaining more users than Instagram, TikTok is also earning the attention of top power users. This trend is likely to continue and will affect the $1.7 billion dollar Instagram influencer market and influencer marketing as a whole.
As users and influencers alike emerge on TikTok, marketers should determine the proper channel(s) ( Instagram, TikTok, or both) to best suit their marketing needs
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